All too often, the daily news recounts the outrage committed against our country’s ecosystem. In addition to the persistent violence against it, however, ‘ecological practices’ are also gaining ground, which many citizens and companies have decided to follow without clamour and without superficiality: a ‘green’ Italy, which these pages investigate by drawing on the wealth of information provided by Ipsos, a leading company in the field of demoscopic research. Introduction by Lorenzo Biagi. The meeting is part of the Green Economy Thursdays, in partnership with Crédit Agricole FriulAdria.